ALON Ulman has helped more than 300,000 people achieve their goals. From individuals to organisations, there is a reason why he has been dubbed Israel’s answer to Tony Robbins, America’s über life coach.
But there was, unfortunately, one group he did not have quite as much success with — although how much that was down to psychological reasons is debatable.
It was in 2012 that Alon was recruited by newly-appointed Israel national football team manager Eli Gutman to work with his squad as they tried to secure qualification for the 2014 World Cup in Brazil.
“I had gone for a run on the beach in Haifa when I bumped into Eli,” Alon told me from his home in Tel Aviv.
“I knew him anyway, so we started chatting, I wished him mazeltov on his appointment and suggested we meet up.
“Eli’s teams had a certain way of playing football, so I thought we could create a method of play for them, mentally.
“It was about focusing on mental resilience. He was enthusiastic about it.”
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