His energy and his bonhomie are boundless, too, as we chat on Zoom.

And the native New Yorker is making the most out of being the star of the new documentary film, Hello, Bookstore.

Directed by AB Zax — who is also Jewish — it centres on Matt, his book store in Lennox, Massachusetts, and the community around it.

“I have been left embarrassed by a couple of scenes,” Matt told me.

“There was one where I was having a photograph taken and my hair looked like my grandmother’s wig!

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